Isn't inspiration something strange? You don't get inspired by somebody telling you what to do, think, love or hate. You draw inspiration from the random things you see, hear, feel, sense, taste, or smell. You don't get inspired because you aim to do so, you just do. We can't let you feel, sense or taste stuff on this website and we don't want this to be the kind of page that all of a sudden blasts an unsurprising jingle from the poor quality speaker of your phone or laptop, so you'll have to do with some pictures ;-) Hope it works...
As a brand we want to show our customers how the products look. Preferably we would want you to feel them; and we believe that really high-quality pictures are the best we can do. Pictures which show the true color, make you feel the structure, but also show you how our products would fit around you.
So this week we were busy preparing the new shoot on Friday. We went over to our friends at Styleshoots, which have the most amazing machines to help us manage this mission. We used 4 machines:
Horizontal, which we use for flat product photography (socks, folded boxers, etc)
Vertical, which we use to make the pictures of the socks on legs, on the shirts on a torso.
Live, where we take pictures of our models and make small videos to show the product from all angles
Eclipse, the new machine, which we used for some extra 3d shots we can use in promotions